Creating this site—and others—tailored to their rapidly growing needs, while nurturing their leads through this landing page. The page clearly communicates that they’re currently very busy, but have recorded a short video that explains their service and gives a preview of what potential customers would usually see on a sales call.

I also set up the HD video player since the original 700MB file would have slowed the site down dramatically and taken ages to buffer or preload. To ensure smooth playback without buffering issues—and to deliver a user-friendly experience—I connected the video to an external streaming service.