Spotify Love letters - Case study

Patricia Plaja

Gamification
UX Designer
Product Strategist
FigJam
Figma

Spotify, I have an idea for you!

Let me explain to you what this project is all about.
Watch on YouTube
Prototype
Prototype

My Roles & Responsibilities

As the owner and creative mind behind project I was in charge of:
Ideation and Product concept.
Gamification Strategy
UX (Wireframes, Lo-fi, High-Fi)
Information Architecture
User Flows
UI
Prototyping
Video editing
Pitching

The key problem

💡 *How might we bring people together while using a Musical app?*
**Why we chose to address this problem:**
The main reason is, because I absolutely love this product. I use it daily and whenever I always look forward to their new features (*E.g Spotify Wrapped).* Also*,*I'm someone who believes that music holds so many memories, emotions and stories. For more details about this project, check my portfolio: https://assorted-mice-be3.notion.site/Hi-I-m-Patricia-5cf4ba7c8dab41b6a1e08f6b1fa6d950?p=57bfcfa069d54986a8684f967e74cd73&pm=c
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