BRIEF

The brand draws its name from the Greek goddess Nyx, the personification of the night. Our challenge was to create a brand identity that captures the mystique of the night while embodying the bold and edgy spirit of women in the music industry. The identity needed to resonate with an audience that values both the rich symbolism of mythology and the rebellious, creative energy of modern music culture.

FINDING

We delved deep into the mythology of Nyx, drawing inspiration from her association with the night and the celestial elements she governs. The branding design features a fusion of Greek mythology and modern, edgy aesthetics. Key elements include celestial objects like stars and Venus, which connect to the night sky, as well as Greek columns and a door, representing Nyx’s role as the guardian of the night. Additionally, feminine symbols such as cherries and hands were integrated to reflect the power and allure of the feminine spirit within the brand. The brand’s visual language sets the tone for the events and invites people to step into the mystical world of Nüx.