Caladan Rebranding & Website Redesign

In Caladan's redesign, my role encompassed the complete development of the brand's visual identity, from conceptualization to execution.

I began by creating comprehensive mood boards that explored organic shapes, neutral tones, and technical precision, laying the foundation for the brand’s aesthetic direction.

Following this, I crafted multiple logo proposals, each reflecting different aspects of the brand’s ethos.

In addition, I designed the full website, ensuring it maintained a cohesive visual language that aligned with the branding principles while emphasizing clarity, user experience, and modernity.

+ Build a simple and noticeable brand identity

+ Complete hands free hand-off to developers

✦ The use of relatable coding environment elements to address the main audience

✦ Stripped off design that shows only the important information

✦ Design System for Web Design & Branding

✱ Increased online presence

✱ Better brand and company presentation for investors

I was responsible for creating a holistic brand identity that blends modern aesthetics with functional design. This involved conceptualizing and crafting mood boards that explored organic materials, neutral tones, and precision-based visuals. I designed several logo proposals, each reflecting different facets of the brand’s core values, and developed a comprehensive visual system that conveyed clarity, structure, and innovation. Additionally, I extended the branding to all touchpoints, including the website, ensuring consistency, strong user experience, and seamless brand communication across all digital assets.