Tuned– Hearing wellness for everyone ❥◎
Juan Mantz
Tuned – The Hearing Health Benefit
Tuned's goal is to revolutionise the hearing health system. The Marketing website, Webapp and marketplace has a built-in online store that will allow the user to interact with audiologists and build custom relationships with audiology professionals.
I collaborated as a Creative Director, contributing to a team of multiple disciplines on different media.
I worked on web design, branding, web development, app development, creative strategy and team management.
Juan had a great process in place. Managing the results and expectations leading to great results.
Kate McKingley – Co-founder
Skills
Creative Direction
Web Design
App Design
UX Design
Web Development
Marketing
Challenges
+ Create a brand that could talk about a touchy subject such as hearing disorders
+ Create a market fit
+ Lead the creative team
+ Create a complex design system
+ Develop a complex website for potential 1M users
+ Create a 2-sided portal for final users and audiologists
Approach
✦ Brand strategy with a whimsical tone to engage a younger audience
✦ Clean and Simple UI to app and marketing website
✦ Design System for Branding, Marketing &Product
Branding
Playing around the shells theme was one of our first approaches to branding.
Our quest was to find a whimsical tone to a very painful subject such as hearing disorders, tinnitus, APD.
Hearing loss doesn’t have to be taboo anymore.
Product Design
The current design addresses 3 different targets: patients, TPA's and audiologists.
We created a 2 sided platform (Patients & Audiologists) to create HIPAA compliant consultations.
Initial
We developed our own HIPAA compliant video conference app.
Atoms, Molecules and Organisms approach to communicate with the developer team better.
Flowcharts were created to communicate UX and test it.
Collaborated with the social media team to create health-conscious campaigns around the importance of hearing.
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Posted Sep 6, 2024
A showcase of how I helped Tuned on their journey to become the hearing health benefit for everyone.
