Services: Design & Development, UX Improvement, Content Management, SEO Optimization.
Overview
I worked with Nile University’s marketing and leadership team to redesign and scale their main website into a structured, conversion-focused platform for admissions and brand positioning. The site now supports dozens of programme pages, news and events, and multiple student journeys from first visit to application.
Scope of Work
Planned the site architecture for faculties, programmes, campus life, library, and admissions flows
Built global templates in Elementor Pro (headers, footers, programme layouts, blog, news, events)
Implemented custom post types and fields for Programmes, Faculties, Events, and Staff profiles
Connected key CTAs to application and payment portals with clear user flows
Optimised core pages for performance, mobile responsiveness, and crawlability (technical SEO)
Implemented analytics/tracking foundations to measure programme and CTA performance
Value Delivered
Clearer navigation for prospective students and parents
Faster, more stable experience across desktop and mobile
Easier content management for the internal team via reusable Elementor templates and CPTs
I worked with Nile University’s marketing and leadership team to redesign and scale their main website into a conversion-focused platform for admissions.