ALURA — Body Spray Branding
Gm Design studio
ALURA — Body Spray Branding & Packaging Design
How do you turn a fragrance into a visual identity that stands out?
For ALURA, I developed a cohesive brand identity and packaging design for a body spray collection, combining modern aesthetics, elegant typography, and distinctive color palettes to create a recognizable visual universe.
From art direction to packaging details, every element was designed to reflect the character of the fragrances while balancing shelf appeal, clarity, and brand consistency.
A project where branding and packaging come together to give each product its own personality.
view the full project: https://www.behance.net/gallery/257246761/ALURA-Brand-identity-and-packaging-design
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Posted Oct 19, 2026
ALURA — Body Spray Branding & Packaging Design How do you turn a fragrance into a visual identity that stands out? For ALURA, I developed a cohesive brand id...
