PT LANA - Fitness Branding Project

This branding project was for an established personal trainer based in London offering a range of private and group classes - who was looking to take her business online. Our aim was to design a minimal brand aesthetic that can be generated into various different outcomes such as blogs, graphic design, photography and video.

By the end of this project, we created a modern type-based logo, a bold brand colour palette with typography guidelines, visual direction through photography/video, website design/development and print outcomes such as gift vouchers.

We also were able to plan and distribute the content across all social channels - helping to reach over 2,000 organic followers within 3 months of regular posts, engagement and social media management.

The duration of this project was 3 months.