This was a branding project for a UK-based fashion brand looking to create an eye-catching collection for SS21. Our aim was to incorporate their brand logo into newly designed fashion garments, packaging, outdoor pop-up store, posters, and a lookbook for their new collection. Whilst containing unique branded graphic design elements to fit their brand style.

The brand's young customer base inspired us to create a bold visual aesthetic, with a clashing bright and dark colour pallet with the elements of statue collages and DIY graphics.

The duration of this project was 2 months.