Website Redesign + Dev for Hospital Food Management Platform
Banquet Health is a modern software solution transforming hospital food management.
Banquet partnered with us to refresh their website in tandem with their evolving brand. As they’ve grown from an early-stage startup to trusted industry experts, they needed a website that better reflected their maturity, expertise, and deep commitment to hospital partners.
Goals:
Position Banquet as trusted industry experts: We shifted the visual and tonal vibe from scrappy startup to experienced, reliable partner by softening colors, adjusting typography for readability, and emphasizing calm, open layouts.
Showcase customer trust and founder expertise: Banquet wanted to highlight both their close relationships with existing hospital clients and their founders’ deep industry knowledge to build credibility with new prospects.
Support SEO and content growth: We set the foundation for future content marketing, including blog posts designed for easy sharing on LinkedIn and newsletter sign-ups to build an engaged reader base.
Level up design and functionality: Having designed and developed their original site, we were excited to bring more advanced, thoughtful design details to this iteration, including custom scroll animations, refined spacing, and fully tailored interactions that elevate the experience.
Process
We built the new Banquet Health website in Webflow, starting from the updated brand system. We softened the previously bright colors to create a more approachable, calming feel, introduced more breathing room throughout the site, and adjusted oversized text to more accessible, user-friendly proportions.
The design intentionally balances maturity with warmth, using airy layouts, rounded forms, and thoughtful pacing to help visitors feel at ease while navigating. We also focused on strengthening accessibility and SEO best practices across the site to ensure a seamless and visible user experience.
One of the most exciting upgrades was adding fully custom scroll animations and interactive moments throughout the site. Every interaction was built from scratch to give Banquet a web presence that feels bespoke and memorable.
Results
The Banquet Health team has shared positive feedback on the updated site, feeling that it now aligns with their growth and better represents who they’ve become. The site is actively supporting their content marketing and trust-building goals as they continue to grow their hospital partnerships.