Legacy Hydration Brand Identity Design + Website

I reached out to Dustin of Legacy Hydration and Wellness Group LLC after seeing he was looking for a logo and website for his new IV hydration company. Once he got all of the legalities in place and finalizing a name, we quickly got to work on designing his new brand identity and website.

After a couple of phone calls with Dustin where I interviewed him about his new business and what he wanted his new business to look like, we were able to pinpoint some brand drivers that would help drive the brand identity design portion of his project. With being a medical-oriented company, he wanted to make sure his potential customers felt comfortable and confident in the services they were receiving.

Using his new brand drivers, I went to work on his logo design. Sticking to a blue color scheme for a variety of reasons (i.e. instills calmness and professionalism, is a common color associated with "hydration" or "liquid"), I tried out a variety of imagery to incorporate a drop of liquid (he preferred no medical imagery in his logo, so I stuck to water imagery and appearance).

When showing Dustin these initial design compositions, he explained that him and his partners were very enthusiastic about the second concept, as they felt that perfectly fit what they wanted their new company to look like and represent. Thus, we worked with the second logo to make it just right.

It was vitally important for Dustin (and myself) that his new company launched with the best possible impression possible, and that meant that his website had to be top-notch, well organized, and included all of the necessary information for new and curious clients.

I took Dustin's new brand identity and logo design and used the guidelines we created in his brand identity style guide to design his website. I wanted to make sure with his new website that we stuck to his brand drivers of confidence, trust, calmness, and modern.Dustin wanted to make sure the website appealed to all types of customers, from young to old, to those familiar with IV hydration therapy to those who know nothing about it, to those who are comfortable with medical services and those who may be apprehensive, and everyone in between. Balancing that in an aesthetic that closely aligned with his new brand identity was a challenge, but in the end, his new website exceeded all of his expectations while meeting all of his requirements.

Click the link to read more about this project on my website: https://januarycreative.com/projects/legacy-hydration-branding