A complete brand identity system

A complete brand identity system designed for Maison Beauty Studio, a modern minimal beauty salon concept. The goal was to create a clean, luxurious visual identity that feels intentional and elevated without being overdone.

Deliverables included: · Full logo system — primary, secondary, and icon variations · Color palette — Noir, Ivory, Linen, Sand, Stone, and Ash · Typography pairing — Cormorant Garamond and DM Sans · Business card design — front and back · Social media kit — profile photo, post templates, story template, and cover photo · Brand guidelines — voice, logo usage, and photography direction

Design direction: Modern, minimal, warm, and welcoming.