rukneo - ecommerce platform

In collaboration with Rukneo, I had the honor of building a product that will elevate e-commerce standards in Algeria. My role encompasses the full spectrum of product design, from strategy to execution, ensuring that the platform delivers an exceptional user experience aligned with the brand's strategy and business objectives. Key responsibilities and achievements: ✅ Conducted secondary user research and team workshops to get insights about the market and users, identify key pain points and challenges, and ideate solutions. ✅ Defined and crafted the product strategy (UVP, product goal statement, prioritize features and content), information architecture, and user flows. ✅ Delivered high-fidelity prototypes and the design guide. ✅ Worked closely with stakeholders, developers, and other team members. ✅ Crafted the brand core in collaboration with the founder. ✅ Designed and developed a pre-launch landing page using Framer (no-code tool) to collect user emails and generate excitement before the launch. With collaboration with the marketing team.