Brand campaign
Roupert Müller
Brand Strategist
Photographer
Video Producer
EBAA (European Business Aviation Association)
Campaign strategy, creative assets production and paid media advertising.
For a new campaign - Expanding Horizons - we developed a campaign strategy, produced all relevant creative assets such as the design for the campaign website, custom photography and video, copy, paid media advertising creatives as well as media buying. The campaign was geared towards raising awareness for the value of business aviation and aimed at attracting new talent to work in the industry. Delivery of the campaign covered Switzerland, Germany, France and the UK. Overall results resulted in outperforming IAB benchmarks:
- unique clicks +221%
- CTR video ads +1921%
- CTR video ads +274%
Main campaign visual
