Zap was a motion design project created to bring energy and immediacy to a product brand’s identity. The goal was simple — craft an animation that visually communicates speed, power, and responsiveness in a single motion.

Using Rive, I animated a bold thunderbolt icon with fluid entry and exit transitions, dynamic easing, and responsive scaling. Each motion was tuned to feel sharp and alive.

The final animation became a key visual cue for the brand’s microinteractions — used across loading states and Ads to spark engagement and consistency across platforms.