As the designer responsible for the project, I aimed to enhance the overall user experience (UX) and user interface (UI) of Joybird.com, making it more visually appealing and easy to navigate. My goal was to showcase the furniture products in an engaging and informative manner, highlighting their unique features and benefits, while reflecting Joybird's brand identity and values through consistent design elements and themes across the website. Additionally, I optimized the website for various devices, including desktops, tablets, and mobile phones, to ensure a seamless shopping experience for users.