Spec Launch Campaign (Tech) - TechNova UltraX Smartphone
Valentine Pratt
Tagline: TechNova UltraX Smartphone: Capture the Future
Social Ads
Post Copy (Facebook):
"It's not just a smartphone. It's your portable studio. TechNova UltraX Smartphone's advanced AI-powered camera has 108MP resolution and 10x optical zoom, so your followers will feel like you're in the room with them. And with high performance and connectivity, you'll be setting the latest trends. Look your best with the best technology for your brand. #TechNovaUltraX #SmartphoneInnovation #CaptureTheFuture"
Image/Video: A young, pretty influencer sits at a kitchen table in front of a ring light. She’s putting on makeup using her phone’s camera as a mirror, her smiling face visible on the screen.
"It's not just a smartphone. It's your calls home. With TechNova UltraX Smartphone’s 6.8-inch display, life-like visuals, and 5G connectivity, you can have brunch with your mom from anywhere life takes you. Whether she’s in the next town over or across an ocean, with all-day battery life and global connectivity, the world is as small as the palm of your hand. #TechNovaUltraX #SmartphoneInnovation #CaptureTheFuture"
Image/Video: Split screen. On one side a young man in business attire sits outside a cafe in Paris smiles at his phone, propped up against a bottle of wine. On the other side, an older woman laughs at her kitchen table, her phone in hand.
Post Copy (Twitter)
"Performance is power. Enter #TechNovaUltraX. 📱 Lightning-fast, stunning AMOLED display, forward-thinking design. Bring your best to the table. #CaptureTheFuture"
Image/Video: A high-quality close-up of the smartphone, showcasing its sleek design. Overlay text highlights key features.
Post Copy (Instagram)
"With TechNova UltraX, the numbers say it all. A 108MP resolution camera with 10x optical zoom. 12GB RAM and 5G connectivity. A 6.8-inch AMOLED display, 120Hz refresh rate. Experience the apex of personal smartphone technology. #TechNovaUltraX #SmartphoneInnovation #CaptureTheFuture"
Image/Video: A carousel post showing the various features of TechNova UltraX, including close-up shots of its camera, display screen, sleek design, etc.
Banner Ads
300x250 Banner Ad:
"See the future. TechNova UltraX. Discover more."
Image: Close-up of the UltraX's camera.
728x90 Banner Ad:
"Bring your best to the table. TechNova UltraX. Get yours today."
Image: UltraX in a tech-savvy environment.
160x600 Banner Ad:
"The future is in the palm of your hand with TechNova UltraX. Learn more."
Image: Side profile of the UltraX showing its sleek design.
Print Ad
Headline: "TechNova UltraX: Capture the Future"
Visual: Full-page image of the UltraX, focusing on its sleek design and vibrant AMOLED display.
Body Copy:
"Discover TechNova UltraX, the smartphone elevating the future of personal technology. Tech-savvy creatives and professionals know performance is power. With the latest Snapdragon processor and 12GB RAM, you can experience life without waiting. See the world through TechNova UltraX's immersive visuals. It looks better on a 6.8-inch AMOLED display with a 120Hz refresh rate. If you can see it, you can capture it with our 108MP AI-powered camera and 10x optical zoom.
The TechNova UltraX: Designed for the tech-savvy eye. Your future, in the palm of your hand.
Visit www.technova.com to learn more and order yours.”
Call to Action:
"Capture the Future. Order Now."
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Posted Jun 11, 2024
This spec launch campaign shows the versatility of my style, and how I adapt it to different industries and brand voices.
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