NILE-PHARMA
Mustafa Aboalazm
01 / CONTEXT & AUDIT
A pharma and food-supplements company operating with no visual identity at all — no logo system, no palette, no templates, no website. Every sales document, label, and post was improvised, and in a regulated sector, improvisation reads as risk.
DISCIPLINE
Systemic Identity
TEAM SCALE
1 designer (me) · sales, accounting & warehouse stakeholders
TIMELINE
2020 → 2025 · identity from zero, then full rebrand
RECORD
NILE-PHARMA
0Brand assets at startBUILT FROM ZERO
4Departments to alignCENTRAL LIAISON
1Designer on the systemFULL OWNERSHIP
02 / RESEARCH & LOGIC
Pharma-food competitors clustered in two camps: clinical-and-cold or bazaar-loud. Neither earned consumer trust and shelf presence at once. The open position: pharmaceutical credibility carried by food-grade warmth — one system serving both worlds.
TRUST-FIRSTBILINGUALSHELF-READYTEMPLATE-DRIVENWARM CLINICAL
DISTINCT →← SYSTEMClinical AClinical BLoud CLoud DImporter ENile Pharma
COMPETITOR LANDSCAPE
03 / EXECUTION & GOVERNANCE
The system, governed: tokens, states, and the grid they live on.
STRUCTURAL TOKENS
logo-system
3 lockups
AR/EN + mark
palette
2+3
Primary + support
type-scale
2 scripts
One hierarchy
templates
12+
Social · print · docs
COMPONENT STATES
DEFAULTHOVERFOCUSDISABLED
RESPONSIVE LAYOUT
MOBILE 4-colTABLET 8-colDESKTOP 12-col
BEFORE // AUDITAFTER // SYSTEM
v2.0
+45%
CTA
logo_final_v7??#3A86FF or #2D7DF6?spacing: 13px · 22px · 37pxbtn-styles (×9)
DRAG THE LINE — AUDIT STATE ⇄ GOVERNED SYSTEM
GALLERY / THE SYSTEM, RENDERED
Logo construction grid
Identity on palm leaves
Business card & packaging
Proxeed Plus & Proxerex
Ramadan campaign post
Proxeed — campaign
Billboard — New Story
Product flyers
We care about you
Ezaby — social post
Logo motion study
Logo motion study
04 / PERFORMANCE & POST MORTEM
+40%Online VisibilityPOST WEBSITE LAUNCH
+25%Customer Engagement6 MONTHS POST-REBRAND
5ySystem In Production2020 → 2025
RETRO LEDGER
[KEEP]Templates as deliverables — every department could publish on-brand without me.
[KEEP]Stakeholder liaison role from day one; alignment was design work too.
[CHANGE]Brand guidelines should have shipped in year one, not at the rebrand.
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Posted Jul 16, 2026
Full identity and rebrand for a pharma & food-supplements company — templates, packaging, campaigns and in-production system.
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