Zenicure Aesthetics: Medical Website Redesign in WordPress

Zenicure Aesthetics is a physician-led medical spa with two locations in South Windsor and West Hartford, Connecticut. The client's old website felt dated and didn't reflect the quality of their care, so they needed a modern, professional redesign that was also SEO-ready and fast.

Researched the existing site and competing medical aesthetics websites, then planned a cleaner layout and a clearer user journey

Designed the Home page and all service pages in Figma, with desktop and mobile layouts

Built a brand system around DM Serif Display headings, clean body text, and a calm teal palette (#0A6C8F)

Wrote SEO and AI-search-friendly content for the service pages: clear structure, local keywords, FAQs, and direct answers to common patient questions

Converted the Figma designs into a pixel-accurate WordPress site using Elementor Pro

Optimized for speed, mobile responsiveness, and clean on-page SEO structure

Result: A modern, trustworthy website that is easy to navigate, has clear booking and call CTAs on every page, and is ready to rank.

Tools: Figma, WordPress, Elementor Pro, SEO and AI SEO content writing

Figma, WordPress, Elementor Pro, Website Redesign, UI/UX Design, Responsive Design, On-Page SEO, SEO Content Writing, Speed Optimization