Rebranding, Gabriela Maia Beauty Clinic :: Behance

Gabriela Maia is an independent aesthetician and micro pigmentation artist who has been steadily building her career since 2016. She initially began offering her services within an established beauty salon, where she cultivated a loyal clientele and developed a strong reputation for her work. As her client base expanded and demand for her specialized services grew, Gabriela made the decision to take a significant step forward by opening her own beauty clinic. With this exciting new chapter, Gabriela realized the need for a cohesive and professional brand identity to represent her growing business. Although she had a basic logo, it no longer reflected the level of sophistication and professionalism she aimed to achieve. Gabriela sought my expertise to create a fresh, distinctive brand that would set her apart in the competitive beauty industry. The first phase of the project involved designing a new logo that captured the essence of Gabriela’s work—combining elegance, precision, and personal care. The logo not only aligned with her artistic vision but also communicated the high quality of her services. It was designed to be versatile, allowing for seamless application across various platforms such as signage, marketing materials, and digital media. As Gabriela continues to expand her business, I will be working closely with her on further branding elements, including visual identity, brand guidelines, and the design of her website. This will ensure that her clinic’s online presence is as polished and professional as her in-person services, helping to attract new clients and strengthen her brand's positioning in the beauty industry. Through this ongoing collaboration, we aim to create a cohesive, modern, and impactful brand that reflects Gabriela Maia’s expertise and the premium nature of her services, positioning her clinic for long-term success in a competitive market.