Heuristic evaluation, Visual competitive analysis, Moodboard, Brand personality, Interactive Hi-fi prototype, Microinteractions.

3 days

First, I had to replicate and audit the existing app. I inspected all of the elements on the screens and replicated them in Figma.

Due to time constraints, I’ve chosen to reproduce the following screens: Loading screen, Home screen, Profile screen, Friends screen.

For the heuristic analysis, I’ve followed the 10 general principles from Jakob Nielson for interaction design. They provide a foundational framework for creating intuitive user-friendly interfaces that meet the needs of the users.

Inconsistencies in typography, font size and colors.

Dark background with weakly highlighted sections create readability issues.

Accent colors and a navigation bar are absent.

Certain elements are counter-intuitive positioned.

After conducting a visual competitive analysis of Instagram, Tiktok, and Snapchat, I’ve discovered the following findings:

Bright background with strong colors and brand identity

Similar usage of accent colors

Simple typography, that lets space for content

Playful colors for engaging user experience

I believe, such a fun and social app should have vibrant, fresh, and happy colors.

Authentic

Connected

Exciting

Friendly

Fun

I’ve presented the final prototype during a Design Critique in our course. The color combination and micro-interactions received the most positive feedback.

My colleagues who were already familiar with BeReal enjoyed the integration of the navigation bar, better-highlighted sections, and profile improvements.