Sui Foundation was going from strength to strength and needed new, engaging social posts to highlight key new milestones (1 billion TVL), upcoming events hosted by Sui, and walkthroughs for onboarding new users.

I took the lead in designing and producing Instagram and Youtube ready content, hooking viewers from the outset. I spearheaded the creative direction for visually striking posts, blending 3D graphics, motion design, snappy editing, and platform-specific branding to capture attention and reinforce Sui’s identity.

Collaborating with partner clients, I ensured each social post adhered to their branding guidelines while seamlessly aligning with Sui’s aesthetic. This was especially needed with their Sui Play set of videos, using logos and videos showcasing gameplay. My ability to manage tight turnarounds allowed us to deliver high-quality content for time-sensitive celebrations and announcements, maintaining a consistent and professional presence across social platforms.

The onboarding process,while relatively straightforward, was helped along by a set of videos. Cutting between the human element and onscreen motion graphics lets the audience get a feel for what they should do and where they should press. I had to be sure that the process was absolutely correct, and managed multiple UI updates across the video creation process.

Balancing creativity and precision, I successfully elevated the Foundation’s online engagement, showcasing their milestones and partnerships in a visually compelling way. By adding my unique touch to their motion design style, I’ve brought fresh energy and dynamism to the brand—an essential approach for capturing attention in the fast-paced world of social media.