Purros: Brand Identity & Visual

Purros: Brand Identity & Visual Design

My Role: Graphic & Brand Designer Tools Used: Canva, Flora

📌 Project Overview

Purros is a playful branding and visual identity concept centered around a unique culinary niche: effortless, cat-shaped churros and specialty donuts. The goal was to build a memorable, highly engaging brand identity from scratch that balances creative storytelling with modern design standards.

📐 Strategic Execution

Initial Brand Conception: Kickstarted the visual design process in Canva, building out the core color palettes, initial logo components, and asset foundations.

Identity Refining: Utilized Flora to further expand and develop the visual concept, ensuring the playful brand assets felt cohesive and professional.

Cohesive Visual Assets: Developed tailored graphics and packaging concepts centered entirely around the signature cat-inspired product shapes.

🏆 The Results

Delivered a complete brand asset kit and visual guidelines that showcase a unique identity, successfully bridging a playful concept with clean, standout brand execution.