A generative AI creative package: campaign visuals and product imagery produced with AI tools, directed with real design intent.
What I produced
Campaign hero images for web and social
Product imagery and lifestyle visuals
Ad creative variations for A/B testing
All assets delivered in usage-ready formats and sizes
The process
This isn't "type a prompt and hope for the best." Every asset starts with a creative brief: audience, tone, brand constraints, where it will be used. The AI generation is directed, not random. I composite, edit, and finalize in Figma to get production-ready output.
The workflow is documented so the client can request variations or extend the visual style later without starting from scratch.
Why it works
Generative AI is a production tool, not a creative director. The value is in knowing what to ask for, how to evaluate the output, and how to finish it to a professional standard. That takes a design background, not just access to Midjourney.
Tools
Midjourney, ChatGPT, Claude, Figma
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Posted Jul 22, 2026
Generative AI creative package: campaign visuals and product imagery, art-directed with a real design background, delivered in production-ready formats.