AI-Assisted Media Buying & Ad Automation

An AI-powered media buying system that replaces most of the manual work inside ad platforms. Instead of a media buyer checking metrics and adjusting budgets 10 times a day, the system handles optimization, creative rotation, and reporting automatically.

Automated daily performance analysis across Meta Ads and Google Ads

Budget reallocation logic that shifts spend toward top-performing ad sets based on custom KPIs (not just platform defaults)

Creative rotation system: underperforming ads get paused and replaced with new AI-generated variations

Real-time reporting dashboard pulling data from ad platforms, CRM, and conversion tracking into one view

Alert system for anomalies (CPM spikes, delivery drops, spend pacing issues)

The system connects to Meta and Google Ads APIs, pulls performance data on a schedule, and runs it through an AI evaluation layer. The AI scores each campaign, ad set, and creative against the client's actual business metrics (not just CTR or CPM).

Based on those scores, the system automatically:

Reallocates daily budgets across ad sets

Pauses underperforming creatives

Triggers new creative generation using AI (based on engagement data and brand guidelines)

Restructures campaigns when performance patterns shift

Everything is visualized in a custom dashboard so the client can see what's happening without opening Ads Manager.

Most startups and small businesses either burn hours manually optimizing ads or pay an agency that does the same thing slower. This system runs continuously, reacts faster than a human can, and costs a fraction of a managed service retainer.

The client went from spending 3+ hours daily in Ads Manager to checking a dashboard once in the morning.

Make, Python, Meta Ads API, Google Ads API, React, Claude