Jump is an exciting brand specializing in delicious energy bars with a wholesome granola base. The dynamic wordmark logo is designed to capture vitality and energy, using vibrant colors like red to symbolize increased respiratory rates and heightened appetite stimulation. The logo also incorporates a light orange shade associated with healthy foods, representing essential ingredients like oats and nuts in the bars. A white ascending line in the logo symbolizes the upward surge in energy experienced by consuming the bars. Jump is committed to providing wholesome and energizing options, and their logo and color choices aim to convey the invigorating experience of their delicious energy bars.