Curvy Shell

Curvy Shell is a beachwear store concept. designed to fill the fashion gap for curvy women.

The strategy of the brand is to target women who want to feel empowered, and confident. included. and fit within the stereotyped vision of style & fashion.

Curvy Shell has the approach of a beach. sea and sand vibes with the soft summer pastel colors consisting of the beach waves lines.

The addition of the shell in the logo with waved graphics. the brand name logo embraces the characteristics of the curves.

the appearance of spirit evolves throughout the play-Fut. lively. fun. girly, with a modern feminine look & essence.

The concept store consists of beachwear and swimsuits. (veiled. unveiled), embracing all body sizes. highlighting the curved models that emphasize the brand's mission and carry out the spirit of confidence, beauty, and fashion.