เทศกาลสงกรานต์ Thailand Water Festival | Brand Identity

The Thailand Water Festival, also known as Songkran (full term: เทศกาลสงกรานต์ [thes-sa-kan song-kran], is a traditional festival celebrated in Thailand in mid-April. It is a three-day event that marks the beginning of the Thai New Year and involves the splashing of water on others as a symbol of cleansing and renewal. The festival is celebrated across Thailand, and it is a major attraction for tourists from all over the world. The objective of this project is to create a brand identity that captures the essence of the festival and promotes it as a unique and exciting cultural experience.

The project's scope includes developing a comprehensive branding strategy that will be consistent across all channels and touchpoints, from social media to event signage.

There will also be an integration of print materials such as flyers, brochures, and posters. These materials will be distributed at key locations such as hotels, tourist centers, and local businesses. We will also be incorporating the branding into event signage, including banners, flags, and stage backdrops.

It is targeting young, urban professionals between the ages of 25-40 who are interested in travel, culture, and unique experiences. These individuals value authenticity and seek out opportunities to immerse themselves in local traditions and customs.