Thrumble — Brand Identity & Website Design

Thrumble AI is an intelligent automation platform built for small businesses, helping them streamline operations and scale without the overhead. Previously known as Enabler3.ai, the company needed a complete rebrand and a new digital presence to match its evolution into a more refined, enterprise-ready product.

I led the full rebrand from Enabler3.ai to Thrumble, covering brand identity, website design, and Framer development.

Enabler3.ai had outgrown its original identity. The name, visual language, and website no longer reflected the product's capabilities or the audience it was targeting. The challenge was to build a brand that felt modern, trustworthy, and scalable, while designing a website that clearly communicated Thrumble's value to small business owners who aren't deeply technical.

The new brand identity was built from the ground up: logo, color system, typography, and visual language. Every element was designed to communicate intelligence and simplicity, positioning Thrumble as a tool that's powerful under the hood but approachable on the surface.

The website was designed to walk visitors through Thrumble's core features and how-it-works flow, building understanding and trust before the CTA. Clean layouts, clear hierarchy, and purposeful whitespace keep the focus on the product.

The entire site was built in Framer, with smooth interactions and responsive behavior across all breakpoints. Every animation serves a purpose: guiding attention, reinforcing the brand's personality, and making the experience feel polished.

Thrumble launched with a cohesive brand and a website that positions them as a serious player in the AI automation space for small businesses. The rebrand gave the product the credibility and clarity it needed to connect with its target audience.