Still practicing and exploring different
Marvellous Pinima
Still practicing and exploring different ways brand personality can completely change the visual direction of the same industry.
For this experiment, I chose a fitness/gym brand and started exploring four different brand personalities:
Corporate & Professional
Modern & Bold
Luxury & Premium
Trust, Modernity & Amplified Energy
This is the first direction: a bold, high-energy fitness identity. ⚡
I focused on strong contrast, performance-driven visuals, sharp typography, and an energetic neon accent to create a brand that feels powerful, focused, and built for action.
Over the next few days, I'll be sharing the other visual directions for the same gym brand.
What personality do you think this direction communicates first? And which of the remaining directions would you like to see next?
#BrandIdentity #BrandDesign #FitnessBranding
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Posted Aug 26, 2026
Still practicing and exploring different ways brand personality can completely change the visual direction of the same industry. For this experiment, I chose...
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Feb 6, 2026 - Mar 9, 2026
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