Talent recruitment website

Overview 🔎

Frontier is a recruitment specialist enabling companies to scale by recruiting from the top 1% of candidates across the globe, helping grow better teams at a fraction of the cost. Similar to Upwork, but we only place full-time hires. Targeting CEOs and Heads of Talent at fast-growing tech startups. The company already had a website, but were looking for a redesign and change of spirit.

Problem & Solution 🤝

The goal was to make a website that is trustworthy, clear, and clean but joyful and fun, not boring or too professional. Attractive to talent from South East Asia, Colombia, and India. And to CEOs looking for full-time talent.

Existing homepade design

Process 🛣

I began the research process by carefully reading the brief, and defining the vibe that the client wanted to convey on his webpage. I made a mood board of interesting pages, fonts color palettes, and images. I looked into the structure the client wanted and made it more storytelling focused in the goal of keeping the user entertained in every second of scrolling.

Personas

Results 🎁

This was my first winning competition design project on 99 design which allowed me to gain a thorough understanding of design, research, testing, and constant iteration with the client. I chose to do my project largely in order to challenge myself to think outside of the bounds of existing information and find ways to make the existing design more exciting. This project also taught me the complexities of designing while constantly iterating and communicating with the client. though I must say I found my way into it, cause we continue the collaboration to this day (not on this project, but on other ones).

New home page design

Name UX/UI designer

Takeaways 📣

Design is never finished, so my next steps would be: Create remaining site pages and application pages Conduct usability testing on users within the target market Explore how to ease users on boarding