HT The Next Voice: Campaign Website Design

HT The Next Voice: Campaign Website Design

Project overview A campaign website interface design for The Next Voice, presented with Hindustan Times branding. The landing page introduces the campaign and gives new participants and returning users distinct next steps.

My contribution Website interface and visual design in Figma. The work shown covers the hero composition, campaign messaging, navigation and the relationship between participation and login actions.

Design approach The hero pairs a large campaign message with people holding microphones, creating a direct visual connection to the theme of voice and expression. The campaign identity remains visible above the main message, while the parent-brand identity appears within the navigation.

A filled participation button is given primary emphasis. Login is presented separately, helping distinguish entering the campaign from returning to an existing account. The navigation also includes About, How to Participate and Contact Us, making campaign information accessible from the first screen.

The softer background treatment keeps the main text and actions readable. The next section begins with an introduction to the campaign, providing a transition from the initial invitation into further explanation.

Delivered work The campaign website interface shown in the portfolio image. This case study demonstrates clear action hierarchy and brand communication for a participation-led website.