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Brand Identity and Website Development for The Feminist Idea Lab

Elsa Amri

The Feminist Idea Lab is a space for girls and young women to lead, create, and disrupt.

At AM Design Studio, we developed a full brand identity and website for The Feminist Idea Lab, a dynamic space for girls and young women to lead, create, and disrupt. Our goal was to craft a bold, accessible digital presence that reflected their mission to challenge traditional philanthropy and center feminist leadership.‍
From typography and color palette to logo and tone of voice, we built a cohesive visual language from the ground up. The website design prioritized clarity, energy, and ease of use—allowing visitors to explore their vision, values, and offerings with confidence. The result is a vibrant, future-facing platform that speaks directly to the next generation of changemakers.
Services:
Web Design
Webflow Development
Brand Identity Design
Branding
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Page Preview
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Posted Jun 4, 2025

Developed brand identity and website for The Feminist Idea Lab.

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