Pure Taste Honey

Client: Pure Taste Food (Чистий смак)

Art-direction, Design: Julia Chystsiakova

3D-graphics: Vladimir Germanovich

Pre-press: Veronika Klimenko

Packaging design project for new product line in Pure Taste food brand. Each product line has it's own unique concept.

We've agreed that stylised ornaments in packaging seems to be the most suitable form to brand's phylosophy (thou Ghee butter stayed in fundamentally different concept — smth between post-impressionism and pointilism because it's important historical part of the brand).

The concept with traditional slavic embroidery was just perfect for honey. Because this traditional embroidery is sooo cozy and warm.

It's about grandma's house in the village, flavorous tea, smell of flowers and grass, warmed ground, ripening apples and fresh berries. Besides reference to craft and traditional manufacturing this concept brings us to memory of carefree rustic summer, when everything's simple and happy. 

This is packaging's kind reminder about — honey is the way to spread summer through the whole year, dispelling cold period's greyness and feeling the sun in every single day.

Enjoy!

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