HexoMarket Brand Identity and Website Development

A continuation of https://contra.com/p/mUk7Uk7b-brand-case-study-hexo-market

Completed project: HexoMarket Website

This project demonstrates how I take a brand from strategy and identity into a live digital experience using a Figma → Framer workflow. The goal was to build a bold, premium identity for HexoMarket, a next-gen online marketplace, and translate that into a conversion-ready website with CMS-driven collections for scalable content management.

Full Brand Identity (Logo, Typography, Color System, Visual Language)

CMS integration for scalable product categories

Modern, Minimalist & Conversion-Focused Web Design

Fully Responsive & Mobile-Friendly Layout

Polished Animations & Micro-Interactions

SEO & Performance Optimized

Custom Componets

HexoMarket started as just an idea without a clear identity—no logo, no defined style, only scattered mood boards and a vision. The challenge was to turn raw ambition into a premium, recognizable brand and then extend that system into a functioning website.

My solution was to first develop a strategy-driven brand identity, anchoring HexoMarket in confidence, clarity, and ambition. Once the visuals and system were in place, I used Framer and CMS to build a responsive, scalable website that matched the brand’s modern and culturally expressive tone.

The goal of this project was to prove the value of strategy-first design—showing how thoughtful branding can directly guide digital execution. By creating a clear identity and applying it across web and digital assets, HexoMarket was able to stand out as both premium and purposeful.

Conducted discovery and positioning workshops to define core brand pillars (Confidence, Creativity, Minimalism, Purpose).

Developed logo concepts (leading to a geometric star mark) and typography pairings.

Created color palette and brand elements, tested across mockups.

Compiled a brand guideline and case study presentation.

Built responsive layouts directly in Framer.

Connected CMS collections for products and future content scalability.

Applied brand assets consistently (logos, patterns, typography, colors).

Added interactive UI elements and subtle animations to give a premium feel.

Ensured responsive design across all devices.

Applied SEO best practices for discoverability.

Optimized performance while keeping the brand’s premium look intact.

Thank you for reviewing this project! If you’d like to explore the live website, here’s the link to the completed project:

https://hexomarket.framer.website/