Shimena Targino is a doctor, works in the field of nutrology and seeks a visual identity that is different from the visual standard of this market. In her briefing, the inspiration proposed by the client for the development of the brand were imported perfumes such as Miss Dior and Libre Yves Saint Laurent. The colors suggested by her were black and gold. Black was replaced by wine tone in order to better align with its objective. Richness, power, elegance, health and well-being are expressions of the Shimena Targino brand.