Endpoint and Zmanda are backup solutions offered by BETSOL, a company specializing in data protection and recovery software. Endpoint caters to personal and small business users, while Zmanda targets larger enterprises with more complex backup needs.

Endpoint: Personal and small business users seeking an easy-to-use, affordable backup solution to protect their data.

Zmanda: Small to medium enterprises requiring robust, scalable backup solutions with enterprise-grade features and support.

With a clear understanding of the target audiences and their specific needs, we embarked on a six-month design journey for both products.

Design System: We established a cohesive design system to ensure a consistent and visually appealing experience across BETSOL's product lineup, including Endpoint and Zmanda.

User Research: Extensive user research was conducted to gain insights into the pain points, preferences, and expectations of our target users. This involved user interviews, surveys, and usability testing sessions.

Information Architecture: Based on the research findings, we restructured the information architecture and user flows for both products, ensuring intuitive navigation and a seamless user experience.

Visual Design: The visual design for Endpoint and Zmanda aimed to strike a balance between functionality and aesthetics. We employed clean, modern layouts with thoughtful use of typography, color, and iconography to create a polished and user-friendly interface.

Design Handoff: Upon finalizing the designs, we meticulously documented the design specifications and guidelines, ensuring a smooth handoff to the development team

The redesigned Endpoint and Zmanda products were well-received by users and stakeholders alike. The user-centric approach, combined with a consistent and visually appealing design system, significantly enhanced the overall user experience. Both products gained positive feedback for their intuitive interfaces, ease of use, and alignment with the target audience's needs.

This project showcased our ability to navigate a challenging market landscape through strategic research, audience targeting, and user-focused design solutions. It also demonstrated our proficiency in crafting cohesive design systems and leveraging user insights to create tailored experiences across different product offerings.