Oversaw and managed the content creation process, from ideation to publication, ensuring that all content was high-quality, on-brand, and aligned with editorial guidelines.
Led a team of writers, editors, and content creators, providing guidance, feedback, and mentorship to support their professional development.
Developed and implemented editorial calendars, working with writers and other stakeholders to ensure timely delivery of content.
Collaborated with cross-functional teams, including marketing, design, and product, to align content strategies and ensure cohesive messaging across all channels.
Analyzed and reported on the content performance, using metrics such as traffic, engagement, and conversions, to inform future content strategies and tactics.