Scaling FULFLD Skin from Concept to Launch Success

Avi and the team at FULFLD Skin, a rising Toronto-based skincare brand, approached me to help bring their innovative product to market. FULFLD combines the power of Red and Blue Light Therapy with Hyaluronic Acid to make skincare simple and effective for everyone. They tasked me with creating a stunning design and building a lightning-fast, headless Shopify store on Shopify Hydrogen to ensure optimal performance. I also supported their packaging, branding, and website design, preparing them to launch into the fast-paced Toronto market.

Avi and the team at FULFLD Skin approached me with a clear goal: to create a sleek, high-performing e-commerce platform that reflected their innovative skincare product. I began with a comprehensive brand discovery process to understand their vision and target audience. From there, I developed a cohesive brand identity, designing everything from product packaging to digital assets that aligned with FULFLD’s clean, modern aesthetic. The branding process was carefully crafted to appeal to their market, ensuring the messaging resonated with customers seeking effective skincare solutions.

Once the brand identity was in place, I moved on to building their headless Shopify store using Shopify Hydrogen. This setup allowed me to optimize the site for lightning-fast performance, ensuring seamless user experience and quick loading times, critical for conversion. In addition, I incorporated the latest in web design trends, making sure the site was not only functional but visually captivating. My collaborative approach helped FULFLD Skin create a powerful online presence, ready for their debut in Toronto’s competitive skincare market.

You can check the live site at fulfld.com.