What: A 360 ‘brandformance’ campaign across digital channels with product focused content that will resonate with UK parents.

Objectives:

Direct impact on customers/leads

Indirect impact on customers via spillover on organic channels

Support PR outreach (track coverage, expand on outreach)

Plan, create and execute social media assets to be posted across Facebook and Instagram

Creation and upload of blog content to support campaign

Creating email campaigns: including a welcome email, abandoned lead email and customer comms

Integrating comms with our B2B partners

Est. total of 900 leads

20% increase on direct traffic

Brand awareness uplift of 9%

56% Open rate on email comms from our B2B partners

Combined reach of 1.1M on socials, best performing post had a reach of 7,563 and 1011 likes.