Ayla Website Redesign boost 20% conversions

Ayla is a skincare brand focused on creating a clean, modern shopping experience for customers looking for high-quality beauty and skincare products. The project started when the client needed a more polished and conversion-focused website that better reflected the quality of the brand while making product browsing easier for customers.

The previous website lacked a consistent visual structure, had limited product organization, and did not fully communicate the brand’s identity. Customers were finding it difficult to navigate products smoothly, and the overall design needed a more premium and trustworthy appearance.

For this project, I provided:

Full website redesign

Product uploads and organization

Improved product page layouts

Better collection structuring and navigation

Mobile-friendly optimization

Clean and modern UI improvements

The redesign process started with understanding the brand’s target audience, product categories, and desired shopping experience. The initial design focused on simplifying the layout, improving product visibility, and creating a softer, more elegant aesthetic that matched the skincare niche.

The final result transformed the website into a modern, visually appealing ecommerce store with cleaner sections, better product presentation, improved navigation, and a more professional brand appearance across both desktop and mobile devices.

Improved overall website appearance and brand credibility

Better product organization and customer browsing experience

More visually engaging product pages

Enhanced mobile responsiveness

Cleaner user journey designed to support higher customer engagement and conversions