Some websites are designed to
Amir Ostowar
Some websites are designed to make you click.
Others make you want to stay.
I built FERNA a fictional luxury retreat brand inspired by slow living, nature, and architecture.
The challenge was to make the website feel like the destination itself.
Less “hotel website.”
More digital escape.
I explored:
→ Editorial storytelling
→ Immersive imagery
→ Brutalist-inspired architecture
→ Subtle motion & interactions
→ Luxury hospitality UX
→ Room discovery & booking experience
The concept behind FERNA:
Retreats grown, not built.
Built with @Lovable
Would you stay somewhere like FERNA?
#Lovable #WebDesign #WebDevelopment #UIDesign #UXDesign #HospitalityDesign #LuxuryDesign #CreativeDevelopment #AIDesign #BuildInPublic
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Posted Oct 6, 2026
Some websites are designed to make you click. Others make you want to stay. I built FERNA a fictional luxury retreat brand inspired by slow living, nature, a...
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Some websites are designed to make you click.
Others make you want to stay.
I built FERNA a fictional luxury retreat brand inspired by slow living, nature, and architecture.
The challenge was to make the website feel like the destination itself.
Less “hotel website.”
More digital escape.
I explored:
→ Editorial storytelling
→ Immersive imagery
→ Brutalist-inspired architecture
→ Subtle motion & interactions
→ Luxury hospitality UX
→ Room discovery & booking experience
The concept behind FERNA:
Retreats grown, not built.
Built with @Lovable
Would you stay somewhere like FERNA?
#Lovable #WebDesign #WebDevelopment #UIDesign #UXDesign #HospitalityDesign #LuxuryDesign #CreativeDevelopment #AIDesign #BuildInPublic