Fundación La Misión | Visual / Implementation Designer

Pablo Rodríguez

Visual Designer
Web Designer
UI Designer
Adobe Photoshop
Figma
Visual Studio Code
Undertook a comprehensive rebranding and conceptualized a fresh web page, skillfully remedying a multitude of concerns that plagued the previous iteration. My enhancements encompassed the refinement of crucial aspects, including the optimization of CTA elements and the rectification of design irregularities. The outcome was a refined and impeccably organized UX.
They were looking for a comprehensive rebranding and a fresh design for their web page to address and remedy the concerns and issues of the previous version.
The process began by identifying the challenges and concerns with the previous iteration of the web page. Once these were outlined, a strategic approach to rebranding was conceptualized. The design phase involved crafting optimized CTAs (Call-to-Actions) and addressing any design irregularities. Regular feedback sessions with the client ensured that the rebranding and design were aligned with their vision and goals. Continuous refinements were made until an impeccably organized user experience was achieved
After the rebranding and web page redesign, Fundacion La Mision saw a noticeable increase in user engagement and positive feedback. The optimized CTAs led to better user interactions, and the streamlined UX design resulted in users spending more time on the website, achieving the intended goals of the redesign.
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