BEFORE/AFTER ILLUSTRATIONS

BEFORE/AFTER

ILLUSTRATIONS

These two illustrations were created for an Instagram post to showcase the before-and-after effects of using Wavebuilder products. In the first image, the character appears sad because he doesn’t have the hairstyle he wants; in the second image, he’s happy after achieving his desired look with Wavebuilder. I used Adobe Illustrator to create both illustrations. The marketing team was very pleased with the final results and subsequently gave me the opportunity to produce additional illustrations for future campaigns.