Loxie Group brand identity
Theophilus Turkson
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Posted Sep 23, 2025
I created the brand identity for Loxie Group, a company in construction and hospitality, which boosted sales by 75% and expanded the brand’s digital reach
Brand Positioning:
Loxie Group is a trusted partner for construction and hospitality needs, offering expertise, reliability, and a passion for excellence.
Core Values:
Quality: We strive for perfection in every project and guest experience.
Innovation: We embrace new technologies and ideas to stay ahead.
Customer-Centric: We prioritize client and guest satisfaction.
Integrity: We operate with transparency and ethics.
Brand Voice:
Professional, approachable, and confident, with a touch of warmth and hospitality.
Key Messaging:
Construction: Building excellence, one project at a time.
Hospitality: Where every stay is a memorable experience.
This brand identity guide provides a foundation for Loxie Group to establish a strong presence in the construction and hospitality industries.