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Overview 🔎
TEAL needed a rebrand. I worked with a boutique agency to create and execute the TOV, then writing site-wide copy for their new website.
B2B conversion-driven copy.
Tone of Voice
• Premium • Professional • Authoritative
Takeaways 📣
Clear copy is key.
Explaining benefits that can drive results for developers and architects in the commercial sphere in using TEAL's products and services was a major focus.
Refining the copy to reflect a balanced TOV without leaning too heavily in one direction meant fine-tuning to achieve powerful, elegant copy for an innovative company.
2022
