Overview 🔎

TEAL needed a rebrand. I worked with a boutique agency to create and execute the TOV, then writing site-wide copy for their new website.

B2B conversion-driven copy.

Tone of Voice

• Premium • Professional • Authoritative

Takeaways 📣

Clear copy is key.

Explaining benefits that can drive results for developers and architects in the commercial sphere in using TEAL's products and services was a major focus.

Refining the copy to reflect a balanced TOV without leaning too heavily in one direction meant fine-tuning to achieve powerful, elegant copy for an innovative company.