WII is a not-for-profit, volunteer-led network of predominantly women working in the identity sector. They asked for a more “human” and consumer-friendly interpretation of their identity as their branding was designed “on the fly” therefore inconsistent and too corporate.

The proposed look feel needed to be easily applied by non-designers across different media and platforms, so use of standard Windows or web fonts was compulsory.

I’ve developed a kit of graphic signs based on their logo to use with a new image library and illustrations (for budget reason we used a free illustration kit adapted to the brand palette) that was handled together with design examples and interactive guidelines with links to easily download and use the assets.