Marketing Plan for a Perfume Company

Nikki Ng

Brand Strategist
Marketing Strategist
Social Media Manager
The customer is a company that manufactures flavorings for use in production (for example, flavorings for fragrances, shower gels, essential oils, flavorings for food, drinks, and beverages, etc.).
The company wants to expand its branches into a new country, so it needs to develop a marketing strategy to engage business clients while also changing the product image to be more familiar and professional.
Marketing plans that I provide:
1. Revamping the Brand Identity
2. Market Segmentation and Localization.
3. Distribution Channels
4. Social Media Activities
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