Goodmorning Stress-Relief App Development

On this particular project, I've led the creative and product design direction for Goodmorning, a wellness-focused iOS app currently in development under a stealth startup. My role involves transforming a high-level concept into a cohesive, emotionally engaging product experience, merging UX strategy, interface clarity, and animation-driven guidance into one seamless flow.

Vision and Direction I’m focused on designing not just a functional app, but a calming, intuitive space that supports users in their daily breathwork and wellness routines. My approach centers around emotional design, simplicity, and deep alignment with the product’s long term vision.

Key Responsibilities & Contributions • Define and drive the full UI/UX experience for the app, covering onboarding, breathing sessions, account management, subscription flows, and Apple Health integration. • Design micro-interactions and animated flows using Rive to create a more immersive and instructional experience, especially during onboarding and breathing sessions. • Establish and document core design principles including grid systems, spacing rhythm, color semantics, and typography to ensure consistency, scalability, and developer alignment. • Shape the AI voice interaction layer using ElevenLabs by refining voice pacing (tone, speed, pauses) to suit guided breathing experiences. • Collaborate closely with the founders and development team to align design direction with business goals, brand evolution, and project timelines. This role allows me to lead with vision while remaining hands on crafting the product from the ground up with intention, creativity, and a deep respect for user wellbeing.