Community-Led Growth Plan: Leveraged Agency
Jordan Mix
Business Strategist
Growth Marketer
Figma
Procreate
Salesdash CRM
Developing a community led growth strategy to turn SaaS product business into a leveraged agency.
The leveraged agency system creates 3 offerings: services, productized service, and product. All work together in harmony to scale sustainably.
The 4 step process:
Foundations of Community
Market of One
Flywheel
Funnels
Leveraged Agency
Foundations of Community
Philosophy
What it means?
Why your doing it?
Why people care?
Symbol
How it feels?
What it looks like?
How it's communicated?
Community
Who it is for?
What they care about?
Economy
What they build?
How they share?
How they reinvest?
Market of One
Become unique and differentiated -
Expand Philosophy
Develop IP & unique point of view
Display the process - Content & Market Touch points
Construct offerings - Services, Productized Service & Product
Flywheel
Create a perpetual motion machine.
Content - Published IP
Services - How to do the process
Community - a collection of evangelist and affiliates
Users - Trusted users referred by users
Funnels
Overlapping Funnels - two offerings adjacent with some overlap. Allows for increased revenue and lifetime value. Allows for broad, niche offering.
Customers who buy once, buy twice.
Dual Offerings
Offering a training adjacent to product promotes non-intrusive cross-selling.
In the case of salesdash CRM -
Training: SalesDash Sales School - learn the selling process & best practices for closing deals.
Product: SalesDash CRM - tools to perform best practices
